Archive for April, 2009
Fascinating story from the FT on the likely appointment of the US-based McCann Erickson for the London 2012 Olympic brief
http://www.ft.com/cms/s/0/5dcbf86a-3432-11de-9eea-00144feabdc0.html
This paragraph in particular struck me:
The London 2012 tender is unusual in that far from being paid a lucrative fee for its work, bidders were invited to say how much they were prepared to pay for the right to market the Games. McCann Erickson will pay around £10m in services-in-kind in return for which it becomes an official sponsor of the Games. Some marketing experts say this factor deterred some other major agencies from pitching.
Fantastic wheeze from the 2012 organisers, but could somebody explain what benefit McCann would get from being an Olympic sponsor?
Tags: McCann Erickson, Olympics
Posted in Advertising, Marketing | 1 Comment »
I’ve been very much enjoying the new blog by M&C Saatchi’s Chris Jaques and the responses he’s had so far. He seems to have hit a nerve in his argument that creative agencies are being crushed between ‘GroupM and a Mac’.
There’s only one problem I have with this argument, and that’s the portrayal of media agencies as the big beasts increasingly throwing their weight around in other people’s gardens. At the moment, all we’re hearing is tales of media agency woe, with some networks cutting back even more deeply than the ad shops. There are complaints that ad rates aren’t falling in line with ad budgets, squeezing the agencies in the middle.
So the question is, if ad agencies are screwed and media agencies are cutting back like there’s no tomorrow, just who is going to benefit when we get out of this mess?
Tags: agencies, creative, Media
Posted in Advertising, Media | 1 Comment »
