Click here to see blogs from across Campaign's regional network
By Chris J Reed On 17-May-12, 16:18
Lil Wayne, who played 78 shows across the globe and grossed US$50M in 2011, has teamed up with Pepsi owned Mountain Dew to form a creative brand partnership.
The core focus of the association is a synergistic, advertising partnership entitled DEWeezy, complete with advertisements, appearances and the building of a skate park in Lil Wayne’s hometown of New Orleans.
The DEWeezy campaig
By Mike Fromowitz On 14-May-12, 03:31
Many of us are totally consumed by our jobs—answering emails, writing marketing and advertising plans, blogging, making ads, designing websites, sitting in meetings, taking phone calls...
So, most likely, you may have missed these vital news stories in the press about our industry. These are tough economic times, and though cutting-back agency spend is not new, one gets the feeling that thi
By Ashok Lalla On 11-May-12, 13:11
It's an over cluttered with advertising messages world out there. And it's getting busier and busier by the day, thanks to multiple screens and people multi-tasking across these multiple screens. Mobile phones. Tablets. Phablets (the phone-tablet hybrids). Laptops. Television. Digital outdoor. Cinema....
Marketers and their agencies, and media publishers are in a constant twist to create the ne
By Steve Blakeman On 11-May-12, 11:15
It's official. Sharing on Facebook / Twitter is as good as sex. Who says ? Harvard University no less. So what is it that pushes our buttons ? Boasting. Apparently it's orgasmic...
I saw the initial report on CNN last night and it is echoed all over that interweb thing today by the likes of the Telegraph, CNET and even the Medical Journal.
It seems that a team of neuroscientists at Harvard s
By Ken Mandel On 04-May-12, 17:45
As the number of social networks continues to grow on what seems like a weekly basis, brands must continually assess and re-assess their social strategies to pinpoint the platforms that best serve their content. Every time a new social network begins to gain traction, you will inevitably wonder whether you need to form a corporate presence on the site.
In a joint study conducted by Buddy Media
By Gregory Birge On 04-May-12, 01:59
With the proliferation of digital technologies and tools, brands should have better and improved connections with customers. As the world goes digital, digital content in parallel is gaining popularity and customers are getting used to the notion of "paying" for electronic content. Gen Y might be lost for good, but the babies born in the digital age should be more entitled and more familiar with t
By Roger Pe On 27-Apr-12, 08:08
What is the most spectacular and crowd-drawing billboard you’ve ever seen?
Nine years ago, TBWA Japan made the world talking about two billboards in prime locations of Tokyo and Osaka.
In Tokyo’s Shibuya district, the world’s busiest pedestrian-intersection and Osaka city’s urban center, the billboards were mounted on top of a ten-story high building with a simple 4-element layout:
The
By Rohit Dadwal On 23-Apr-12, 10:00
The recent high-value acquisitions of DrawSomething’s parent company (OMGPOP) by Zynga, and Instagram’s acquisition by Facebook represent a stunning change in the way that software companies think about their clientele.
Up until the very recent past, software developers and publishers were focused on crafting products intended for the highly-profitable markets of desktop personal computers,
By Tyronne O' Callaghan On 17-Apr-12, 19:16
You see much written today about a technology, data and analytical driven marketing future. Whether it be location based activity or marketing automation, we are seeing swathes of new opportunities arise that allow brands to better engage with audiences.
While the talk of ethics is relevant, those that innovate and dream to create better brand future through new techniques and tools simply ha
By Asit Gupta On 15-Apr-12, 13:42
Click on the letter to read it.
Click here to cast your vote
By Sean de Cuirteis On 13-Apr-12, 18:11
Digital media can be infinitely accountable with thousands of tools for advertiser to target, track, manage and optimize campaigns. Most Advertisers will have an adserving tool, a search management platform, an on-site analytics suite and systems to help manage their digital presence across paid, owned and earned touch points. Of course, leveraging these tools take resource and money, but if used
By Vikas Mehta On 10-Apr-12, 15:35
Facebook just announced the acquisition of Instagram for a billion dollars. This comes only months after experts had started touting Instagram as a potential Facebook killer
So, is this a knee jerk-reaction or a well-thought-out strategy? I guess only time will tell on how Facebook leverages the combination across platforms. On the surface, it would seem that Facebook has acquired Instagram for
By Angad Dhindsa On 17-Mar-12, 18:48
Courtesy products like iPod, every article on product innovation tells us to work like Apple – constantly look to innovate and keep the consumer and design at the centre of it all. There is a lot of talk about structured innovation processes and portfolio management of innovations, however often veteran marketeers struggle with the very first step of innovation, Idea Generation!
How do we g
By Yong Hwee On 16-Mar-12, 08:06
The Kinect for Windows blog reported the use of Kinect for mapping body shape (8 sets of Kinect actually) so that the data can be used to help shopper find the correct clothing:
Finding the perfect fit so clothing conforms to a person’s unique body shape is at the heart of the Bodymetrics Pod. Developed by Bodymetrics, a London-based pioneer in 3D body-mapping, the Bodymetrics Pod was introduce
By Richard Tunbridge On 01-Mar-12, 11:00
Hopefully I just invented that word. It would rank right up there with the banana sandwich, as far as my contributions to popular culture go.
Not a lot of people know that I invented the banana sandwich, but it’s true. You can ask my mum. I was four. She asked me what I wanted for lunch. And, for reasons I don’t quite understand, although it may have had something to do with the bunch of Ca
By Chris Jaques On 16-Feb-12, 14:30
Social Media may be the biggest buzz in the business, but it's proving a waste of time and money for most companies.
In spite of all the hype and the investment and the technology and the data, marketers are still struggling to master the medium. Everyone's getting seduced by the concept, but failing to face the reality - and the facts are these:
1. The numbers are nonsense.
A recent stu
By Grant Hunter On 15-Feb-12, 23:36
It was Valentine's Day yesterday (if you hadn't noticed) and I co-hosted a round up of topical Loved Up ideas with David Brown our Digital Director. We had a great turn out at Home, so thanks to everyone who shared the first part of their evening with us instead of serenading their loved one. We kicked things off with a few highlights from the urgentgenius.com archives and then looked at the bes
By Jean Paul On 24-Nov-11, 15:12
My wife & I have a deal. And the deal is summed up in 6 simple words “We are on the same side”
When we talk about which school our kid should go to, she says “the school you want”. I say “the school you want” and then we take a call on the school we want.
Which religion should he follow? She says “your religion”. I say “ your religion”. And then we take a call o
By Jocelyn Liipfert On 21-Oct-11, 17:16
Today's programme surprised me a bit.
Given it was the third and final day of what has been a geek/network/tweet/eat-til-you-drop affair, it was no easy feat to pull myself out of bed for today's 7am kick-off time (working in the creative industry, I rarely see that side of 8am to begin with). All anyone had been talking about was the anticipation around Al Gore's talk, particularly after he
By Paddy Rangappa On 19-Aug-11, 11:20
My friend was waxing eloquent about the dedication of the professional sportsman:
“He is passionate and talks about nothing but his sport, be it tennis, golf or cricket. Or even baseball,” he added, “which Americans insist is a sport.”
Listening to him, I thought: that sounds like a brand manager. She is as dedicated to her brand as Nadal is to tennis, brings the same ferocious inten
