<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
   	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
  	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>



<channel>
	<title>Campaign Asia blog &#187; Bharad Ramesh</title>
	<atom:link href="http://blog.campaignasia.com/author/bharadramesh/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.campaignasia.com</link>
	<description>Just another WordPress site</description>
	<pubDate>Thu, 17 May 2012 08:19:43 +0000</pubDate>
	<generator>http://wordpress.org/?v=3.0.5</generator>
	<language>en</language>
			<item>
		<title>Agency Of the Year &#8211; ask a recruiter</title>
		<link>http://blog.campaignasia.com/bharadramesh/agency-of-the-year-ask-a-recruiter/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/agency-of-the-year-ask-a-recruiter/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 03:23:40 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=5192</guid>
		<description><![CDATA[The quality of work that a client gets is completely dependent on the people working on their business. Hence, the right way to measure an agency is by the quality and experience of the people they put on a client's business. And the best person to answer that question would ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/agency-of-the-year-ask-a-recruiter/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Future-proofing our business model (and great talent)</title>
		<link>http://blog.campaignasia.com/bharadramesh/future-proofing-our-business-model-and-great-talent/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/future-proofing-our-business-model-and-great-talent/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 04:04:35 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[IIM]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[MICA]]></category>
		<category><![CDATA[SMG]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4750</guid>
		<description><![CDATA[If the media agencies, as a business, went through the process of evaluating the year gone by, what would we find?  Decreasing client revenues, increasing staff costs, ‘talent’ retention, and a competitive set extending beyond the traditional media agencies. The #1 challenge, as all CEOs put it, is to ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/future-proofing-our-business-model-and-great-talent/feed/</wfw:commentRss>
		</item>
		<item>
		<title>LTA&#8217;s OOH tender &#8211; let the incumbents stay</title>
		<link>http://blog.campaignasia.com/bharadramesh/ltas-ooh-tender-let-the-incumbents-stay/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/ltas-ooh-tender-let-the-incumbents-stay/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 04:34:12 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Big Tree]]></category>
		<category><![CDATA[Clear Channel]]></category>
		<category><![CDATA[JCD]]></category>
		<category><![CDATA[LTA]]></category>
		<category><![CDATA[M1]]></category>
		<category><![CDATA[Media Prima]]></category>
		<category><![CDATA[MediaCorp]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[SingTel]]></category>
		<category><![CDATA[SPH]]></category>
		<category><![CDATA[StarHub]]></category>
		<category><![CDATA[tender]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4688</guid>
		<description><![CDATA[Big buzz in a small market - Singapore's Land Transport Authority (LTA) has put out a tender for the city's bus shelters. The incumbents are JCD &#38; Clear Channel. I wouldn't be too surprised if SPH &#38; Mediacorp go for it too. If they win, that would be too bad.

I ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/ltas-ooh-tender-let-the-incumbents-stay/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Digital optimization on the fly. Read the T&amp;Cs.</title>
		<link>http://blog.campaignasia.com/bharadramesh/digital-optimization-on-the-fly-read-the-tcs/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/digital-optimization-on-the-fly-read-the-tcs/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 08:25:23 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4658</guid>
		<description><![CDATA[One of my most enduring beliefs in digital is the ability to track and optimize campaigns in real-time. Quite in contrast to say, TV, where spots need to be booked four to eight weeks ahead and most changes can only impact future campaigns.

In theory, on-the-fly optimization allows the advertiser to ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/digital-optimization-on-the-fly-read-the-tcs/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Are the agencies digitally (un)wired?</title>
		<link>http://blog.campaignasia.com/bharadramesh/are-the-agencies-digitally-unwired/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/are-the-agencies-digitally-unwired/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 14:50:23 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[ooh]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4622</guid>
		<description><![CDATA[It's interesting to see the amount of buzz over digital OOH in the last few months. There are three conferences being held in recent weeks on this topic.  I am kicking off the key-note on Tue at Digital Signage World Asia (http://www.terrapinn.com/2010/digitalasia/index.stm). So I am obviously looking for great examples of OOH ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/are-the-agencies-digitally-unwired/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facebook&#8217;s privacy controls is a non-issue</title>
		<link>http://blog.campaignasia.com/bharadramesh/facebooks-privacy-controls-is-a-non-issue/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/facebooks-privacy-controls-is-a-non-issue/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 08:49:27 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[human experience]]></category>
		<category><![CDATA[Murdoch]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4587</guid>
		<description><![CDATA[I have a lot of 'duh!' moments on Facebook when I see the number of people (..cousin of a friend of my friend on FB) who leave their pages &#38; photos wide-open for the world to view.

Yes, Facebook should do more to inform users about their data privacy, and they ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/facebooks-privacy-controls-is-a-non-issue/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Thinking through Social media</title>
		<link>http://blog.campaignasia.com/bharadramesh/thinking-through-social-media/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/thinking-through-social-media/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 13:37:31 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4442</guid>
		<description><![CDATA[The short history of web advertising is littered with the unmarked graves of discarded brand websites (to paraphrase a memorable quote).  Spurred on by eager agencies &#38; well-intention KPIs, Marketers decided to go digital, created a site (or a micro-site), ran the campaign, and then promptly forgot all about it ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/thinking-through-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>20% by 2020? Are we missing the Addressable woods for the Digital trees</title>
		<link>http://blog.campaignasia.com/bharadramesh/20-by-2020-are-we-missing-the-addressable-woods-for-the-digital-trees/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/20-by-2020-are-we-missing-the-addressable-woods-for-the-digital-trees/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 08:24:43 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[addressable advertising]]></category>
		<category><![CDATA[Digital Alliance]]></category>
		<category><![CDATA[MDA]]></category>
		<category><![CDATA[SingTel]]></category>
		<category><![CDATA[StarHub]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4314</guid>
		<description><![CDATA[Great news! Yesterday, at an industry function marking the establishment of the Digital Advertising Alliance, a Singapore Govt. minister committed to spending over $30m SGD to support the Alliance's goal of growing the Singapore's digital adex to 20% share by 2020 (it's currently at 5%). You can read the official release here ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/20-by-2020-are-we-missing-the-addressable-woods-for-the-digital-trees/feed/</wfw:commentRss>
		</item>
		<item>
		<title>End of The Line for Singapore&#8217;s Above The Line?</title>
		<link>http://blog.campaignasia.com/bharadramesh/end-of-the-line-for-singapores-above-the-line/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/end-of-the-line-for-singapores-above-the-line/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 00:53:41 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[CPRPs]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Media Prima]]></category>
		<category><![CDATA[Singapore]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4058</guid>
		<description><![CDATA[It's not uncommon to find a few Singapore media owners on the 'blink &#38; you miss it' commuter flight to KL. After all, quite a few large TV advertisers have moved their decision-making hub to KL, and treat Singapore as an extension of Malaysia (I know this is grating for ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/end-of-the-line-for-singapores-above-the-line/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Your new creative agency &#8211; the media owner</title>
		<link>http://blog.campaignasia.com/bharadramesh/your-new-creative-agency-the-media-owner/</link>
		<comments>http://blog.campaignasia.com/bharadramesh/your-new-creative-agency-the-media-owner/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 04:03:49 +0000</pubDate>
		<!--<dc:creator>Bharad Ramesh</dc:creator>-->
		<author>Bharad Ramesh</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/bharadramesh.jpg" alt="Bharad Ramesh" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[creative services]]></category>
		<category><![CDATA[media agency]]></category>
		<category><![CDATA[media owner]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4020</guid>
		<description><![CDATA[I was having lunch the other day with a media owner. He was asking me for some people he could hire for starting an in-house creative department. A few things emerged from that conversation:

1. Clients just don't seem to have the budgets to pay for new creatives or a medium ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/bharadramesh/your-new-creative-agency-the-media-owner/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>

