<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
   	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
  	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>



<channel>
	<title>Campaign Asia blog &#187; Gregory Birge</title>
	<atom:link href="http://blog.campaignasia.com/author/gregorybirge/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.campaignasia.com</link>
	<description>Just another WordPress site</description>
	<pubDate>Thu, 17 May 2012 08:19:43 +0000</pubDate>
	<generator>http://wordpress.org/?v=3.0.5</generator>
	<language>en</language>
			<item>
		<title>The Digital Goosing, Part 1 / 3</title>
		<link>http://blog.campaignasia.com/gregorybirge/the-digital-goosing-part-1-3/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/the-digital-goosing-part-1-3/#comments</comments>
		<pubDate>Thu, 03 May 2012 17:59:54 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[accounts]]></category>
		<category><![CDATA[digital download]]></category>
		<category><![CDATA[Digital goosing]]></category>
		<category><![CDATA[DLC]]></category>
		<category><![CDATA[faq]]></category>
		<category><![CDATA[live chat]]></category>
		<category><![CDATA[payments]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=9643</guid>
		<description><![CDATA[With the proliferation of digital technologies and tools, brands should have better and improved connections with customers. As the world goes digital, digital content in parallel is gaining popularity and customers are getting used to the notion of "paying" for electronic content. Gen Y might be lost for good, but ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/the-digital-goosing-part-1-3/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facebook Timeline, just one day more to the new look&#8230;:=)</title>
		<link>http://blog.campaignasia.com/gregorybirge/facebook-timeline-just-one-day-more-to-the-new-look/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/facebook-timeline-just-one-day-more-to-the-new-look/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 13:22:55 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Timeline]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=9333</guid>
		<description><![CDATA[

The revolution is taking place.   It doesn’t matter whether you like it or hate it – come March 30th, Facebook will have a brand new look.

Timeline was released some months ago for user-testing and some of us have already activated and played around with it (I tried it out before ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/facebook-timeline-just-one-day-more-to-the-new-look/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SONY PS VITA Strategic review : &#8220;ALMOST&#8221; perfect ..:=)</title>
		<link>http://blog.campaignasia.com/gregorybirge/sony-ps-vita-strategic-review-almost-perfect/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/sony-ps-vita-strategic-review-almost-perfect/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 04:19:20 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[PSP]]></category>
		<category><![CDATA[PSV]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[VITA]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=9276</guid>
		<description><![CDATA[CONGRATULATIONS !

I mean it.....

It has been so long...

It has been so long since I was last so excited with a new product.

It has been so long since I was last so proud of a SONY product, therefore, yes, I can say it: "CONGRATULATIONS".

However, it’s a pity, you missed the 20/20 ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/sony-ps-vita-strategic-review-almost-perfect/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Brutal Reality : Nobody cares about you..</title>
		<link>http://blog.campaignasia.com/gregorybirge/the-brutal-reality-nobody-cares-about-you/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/the-brutal-reality-nobody-cares-about-you/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 03:53:18 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=9235</guid>
		<description><![CDATA[Or should I say, who cares about YOU on Facebook?

Am sure all of you are now wondering where I am going with this,  right?  Well, I conducted a bit of an experiment - I deactivated my Facebook account...

"WHAT?  How dare you?  Head of a Digital Company, you do not ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/the-brutal-reality-nobody-cares-about-you/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Xmas and CNY edM Effectiveness ?</title>
		<link>http://blog.campaignasia.com/gregorybirge/xmas-and-cny-edm-effectiveness/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/xmas-and-cny-edm-effectiveness/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 09:06:14 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[edM]]></category>
		<category><![CDATA[Effectiveness]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[F5DIGITAL]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8862</guid>
		<description><![CDATA[Let me take a bet. Each of us have been busy from either writing those letters, edM or busy reading them...With technology, we are able to be more creative in the way we send our wishes to a larger audience quicker than ever, however, along with that comes the increased ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/xmas-and-cny-edm-effectiveness/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Looking for Digital Talents&#8230;</title>
		<link>http://blog.campaignasia.com/gregorybirge/looking-for-digital-talents/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/looking-for-digital-talents/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 07:57:21 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[digital training]]></category>
		<category><![CDATA[talents]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8664</guid>
		<description><![CDATA[.. and this is not easy.... the market is currently critically missing these digital talents, the real ones.  Why?  Simply because they do not yet exist.

Think about it: 15 years ago, the Internet was just coming up and we were clueless on what to do with it.  I confess, I ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/looking-for-digital-talents/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2012 Digital checklist&#8230;.</title>
		<link>http://blog.campaignasia.com/gregorybirge/2012-digital-checklist/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/2012-digital-checklist/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 00:19:48 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consumer engagement plan]]></category>
		<category><![CDATA[digital readiness]]></category>
		<category><![CDATA[Effectiveness]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[touchpoint]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8540</guid>
		<description><![CDATA[Happy New Year!!!... :=) Ok, I am not the first one and definitely will not be the last one spamming everyone with best wishes.....

Let's have a look at how many times we have received those wishes and through how many tools: snail mail, edM, email, sms, mms, WhatsApp, Viber, LinkedIn, ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/2012-digital-checklist/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How Digital Increases Your Business</title>
		<link>http://blog.campaignasia.com/gregorybirge/how-digital-increases-your-business/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/how-digital-increases-your-business/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 03:45:38 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8420</guid>
		<description><![CDATA[Many companies in Singapore ask: “Is digital marketing really for us?  Isn’t social media a marketing gimmick that targets youngsters?”  However, the question to ask is no longer “Should we?” because it is  rapidly becoming a ‘We must’.

The question companies in Singapore should be asking is “How ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/how-digital-increases-your-business/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Loyalty in the Digital Age : Don&#8217;t Say It,  Just Do It !</title>
		<link>http://blog.campaignasia.com/gregorybirge/loyalty-in-the-digital-age-dont-say-it-just-do-it/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/loyalty-in-the-digital-age-dont-say-it-just-do-it/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 12:02:25 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Intercontinental hotel]]></category>
		<category><![CDATA[IWC]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Nespresso]]></category>
		<category><![CDATA[PPS]]></category>
		<category><![CDATA[Singapore Airlines]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=7852</guid>
		<description><![CDATA[
The entire concept of loyalty has changed. The rise of social media, digital, metrics, globalization is changing the way in which we treat loyal customers.  CRM does not matter anymore, long live Loyalty.

Loyalty is about engaging consumers through multiple touch points, over time.  The traditional CRM system is just a ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/loyalty-in-the-digital-age-dont-say-it-just-do-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Content personalization is reaching Facebook !</title>
		<link>http://blog.campaignasia.com/gregorybirge/personalization-of-content-is-reaching-facebook/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/personalization-of-content-is-reaching-facebook/#comments</comments>
		<pubDate>Sat, 19 Nov 2011 08:11:47 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[1:1 marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[personalized content]]></category>
		<category><![CDATA[twins]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8292</guid>
		<description><![CDATA[The power of Digital lies in its ability to measure, track AND personalize content.

This is an incredible opportunity for marketeers because we finally have the ability to customize the entire customer journey from acquisition to sales to post-sales.  Customization here does not mean sending a nominative eDM - it is ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/personalization-of-content-is-reaching-facebook/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>

