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Josy's blog: With apologies to Goafest, Abbys, and Martin Luther King!
By on 27-Jan-11, 14:14 in Advertising |

I say to you today, my friends, even though we face the difficulties of Goafest or Abbys, I still have a dream. It is a dream deeply rooted in the creative dream.

I have a dream that one day India’s biggest award show will rise up and live out the true meaning of its creed: “We are here to uphold creative excellence in all fields of marketing communication, and nothing else but excellence.”

I have a dream that one day on the warm sands of Goa, the sons of former AAAI members and the sons of former Ad Club members will be able to sit down together on the table of brotherhood and sort out their fathers’ differences and draw out a charter for a single award show that hold these truths to be self-evident.

I have a dream that one day every agency and media house shall be exalted, every suspicion and paranoia shall be made low, and the crooked places will be made straight, and the glory of the industry shall be revealed, and all flesh shall see it together.

This is our hope. This is the faith that I go back to work this morning. With this faith we will be able to transform the jangling discords of egos into a beautiful symphony of brotherhood.

With this faith we will be able to work together, to dream together, to struggle together, to go to Cannes together, to stand up for freedom together, knowing that we are already free.

This will be the day when all of advertising’s children will be able to sing with a new meaning the familiar Hutch song of friendship:

“You and I,
In this beautiful world,
Green grass, blue skies,
In this beautiful world,
You and I,
Winding lanes as streams go by,
You and I,
In this beautiful world.”

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