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	<title>Campaign Asia blog &#187; Rohit Dadwal</title>
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	<link>http://blog.campaignasia.com</link>
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	<pubDate>Thu, 17 May 2012 08:19:43 +0000</pubDate>
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		<title>Paying for “free”: why companies like Facebook and Zynga are willing to buy nothing for a lot of money</title>
		<link>http://blog.campaignasia.com/rohitdadwal/paying-for-%e2%80%9cfree%e2%80%9d-why-companies-like-facebook-and-zynga-are-willing-to-buy-nothing-for-a-lot-of-money/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/paying-for-%e2%80%9cfree%e2%80%9d-why-companies-like-facebook-and-zynga-are-willing-to-buy-nothing-for-a-lot-of-money/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 02:00:00 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=9595</guid>
		<description><![CDATA[The recent high-value acquisitions of DrawSomething’s parent company (OMGPOP) by Zynga, and Instagram’s acquisition by Facebook represent a stunning change in the way that software companies think about their clientele.

Up until the very recent past, software developers and publishers were focused on crafting products intended for the highly-profitable markets of ...]]></description>
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		<title>Asia eats data: the growth in mobile data traffic and what it means</title>
		<link>http://blog.campaignasia.com/rohitdadwal/asia-eats-data-the-growth-in-mobile-data-traffic-and-what-it-means/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/asia-eats-data-the-growth-in-mobile-data-traffic-and-what-it-means/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 07:00:22 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=9037</guid>
		<description><![CDATA[There’s no doubting the potential of mobile in Asia. The numbers keep rolling in. Forbes just reported the findings of the latest Cisco Visual Networking Index report, and the numbers are truly impressive. Monthly global mobile traffic is estimated to exceed 10 exabytes by 2016. (An Exabyte is one million ...]]></description>
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		<title>Corporate Industry Responsibility – the next step?</title>
		<link>http://blog.campaignasia.com/rohitdadwal/corporate-industry-responsibility-%e2%80%93-the-next-step/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/corporate-industry-responsibility-%e2%80%93-the-next-step/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 15:59:51 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8584</guid>
		<description><![CDATA[Any organism or organisation that grows will have its own growing pains, problems that arise as a result of increasing size and complexity. As with any maturing industry, mobile marketing has come up against its own growing pains – limited infrastructure, issues of measurement, and so on. Steps are being ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/rohitdadwal/corporate-industry-responsibility-%e2%80%93-the-next-step/feed/</wfw:commentRss>
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		<title>Mobile takes Shopping to a New Level</title>
		<link>http://blog.campaignasia.com/rohitdadwal/mobile-takes-shopping-to-a-new-level/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/mobile-takes-shopping-to-a-new-level/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 10:08:22 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile marketing association]]></category>
		<category><![CDATA[Rohit Dadwal]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8442</guid>
		<description><![CDATA[Go to any shopping centre these days and you can see how mobile devices have become an essential part of the retail experience. Mobile technology has changed the way consumers make purchase decisions. Savvy consumers are more likely to use mobile devices rather than PCs as their shopping tools. They ...]]></description>
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		<title>What is the story in Indonesia?</title>
		<link>http://blog.campaignasia.com/rohitdadwal/what-is-the-story-in-indonesia/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/what-is-the-story-in-indonesia/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 07:14:38 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Indonesia Mobile Market]]></category>
		<category><![CDATA[mobile marketing association]]></category>
		<category><![CDATA[Rohit Dadwal]]></category>
		<category><![CDATA[Telkomsel]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8277</guid>
		<description><![CDATA[The news coming out of Indonesia in recent times has been troubling.

First there was the report in the Jakarta Post that scammers were cheating people out of their mobile credits, tricking them into signing up for premium services which are difficult to unsubscribe to, and then slowly leeching their precious ...]]></description>
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		<title>Why ask permission?</title>
		<link>http://blog.campaignasia.com/rohitdadwal/why-ask-permission/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/why-ask-permission/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 08:07:13 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[permission]]></category>
		<category><![CDATA[permission-based mobile marketing]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8096</guid>
		<description><![CDATA[Mobile marketers may find that asking for permission and working with consumers can drastically improve their results

As children, we were taught the importance of seeking permission. We’ve been told that seeking permission is not only the polite thing to do; it is in fact, the right thing to do. Growing ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/rohitdadwal/why-ask-permission/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Making the most of mobile</title>
		<link>http://blog.campaignasia.com/rohitdadwal/making-the-most-of-mobile/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/making-the-most-of-mobile/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 18:02:56 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[InMobi]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Rohit Dadwal]]></category>
		<category><![CDATA[SmartPay]]></category>
		<category><![CDATA[SoftBank Mobile Marketing Association]]></category>
		<category><![CDATA[Sprout]]></category>
		<category><![CDATA[VC Funding]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=7757</guid>
		<description><![CDATA[
InMobi’s securing of $200 million of funding from SoftBank is a portent of much future growth for the mobile marketing and advertising industry.

The investment is a landmark event for the mobile advertising and marketing industry, clearly establishing mobile as mainstream. It is particularly telling that investors have this level of ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/rohitdadwal/making-the-most-of-mobile/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It’s that time of year again: awards season</title>
		<link>http://blog.campaignasia.com/rohitdadwal/it%e2%80%99s-that-time-of-year-again-awards-season/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/it%e2%80%99s-that-time-of-year-again-awards-season/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 07:36:33 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Festival of Media]]></category>
		<category><![CDATA[mobile marketing association]]></category>
		<category><![CDATA[Rohit Dadwal]]></category>
		<category><![CDATA[Singapore Media Awards]]></category>
		<category><![CDATA[Spikes Asia]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=7758</guid>
		<description><![CDATA[As we approach the end of the year, it is awards season once more. 4A’s has just given out the Singapore Media Awards, the Festival of Media and Spikes Asia are both upcoming as I write this, and of course, nominations are now open for the global Mobile Marketing Association ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/rohitdadwal/it%e2%80%99s-that-time-of-year-again-awards-season/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Changing standards for changing times: HTML5 may be the way forward, for the Internet and for mobile browsing</title>
		<link>http://blog.campaignasia.com/rohitdadwal/changing-standards-for-changing-times-html5-may-be-the-way-forward-for-the-internet-and-for-mobile-browsing/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/changing-standards-for-changing-times-html5-may-be-the-way-forward-for-the-internet-and-for-mobile-browsing/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 03:45:48 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[mobile marketing association]]></category>
		<category><![CDATA[Rohit Dadwal]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=7596</guid>
		<description><![CDATA[Amazon’s latest ebook reader is the talk of the town – not because of any new or superlative hardware features, but because the Kindle Cloud Reader replicates many of the functions of its standalone brother in the form of a HTML5 web app. The web app functions as a browser-based ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/rohitdadwal/changing-standards-for-changing-times-html5-may-be-the-way-forward-for-the-internet-and-for-mobile-browsing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>When Small Meets Big: The Evolution of Mobile Ad Networks</title>
		<link>http://blog.campaignasia.com/rohitdadwal/when-small-meets-big-the-evolution-of-mobile-ad-networks/</link>
		<comments>http://blog.campaignasia.com/rohitdadwal/when-small-meets-big-the-evolution-of-mobile-ad-networks/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 08:05:09 +0000</pubDate>
		<!--<dc:creator>Rohit Dadwal</dc:creator>-->
		<author>Rohit Dadwal</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/rohitdadwal.jpg" alt="Rohit Dadwal" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[Cooliris]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google AdMob]]></category>
		<category><![CDATA[InMobi]]></category>
		<category><![CDATA[Millennial Media]]></category>
		<category><![CDATA[mobile marketing association]]></category>
		<category><![CDATA[MSN]]></category>
		<category><![CDATA[Rohit Dadwal]]></category>
		<category><![CDATA[Vdopia]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=7004</guid>
		<description><![CDATA[Today, we see the emergence of new and specialised mobile ad networks, in addition to several large ad networks that already serve more mainstream advertising solutions. As opposed to hosting the typical banner and text advertisements, these small networks offer innovative options such as video ads, voice ads, 3D ads, ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/rohitdadwal/when-small-meets-big-the-evolution-of-mobile-ad-networks/feed/</wfw:commentRss>
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