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	<title>Campaign Asia blog &#187; Tanya Wilson</title>
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	<link>http://blog.campaignasia.com</link>
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	<pubDate>Thu, 17 May 2012 08:19:43 +0000</pubDate>
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		<title>Old School Technology Charms Gen Y</title>
		<link>http://blog.campaignasia.com/tanyawilson/old-school-technology-charms-gen-y/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/old-school-technology-charms-gen-y/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 07:39:55 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8381</guid>
		<description><![CDATA[[gallery link="file" order="DESC" columns="2"]

A key challenge when throwing an event, especially in a discerning city like Sydney, is how do you keep the crowds engaged and entertained until the very end?

That was part of the challenge at the recent Tiger Translate Sydney event. We wanted a concept that would bring ...]]></description>
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		</item>
		<item>
		<title>The 3 ‘E’s to a Successful Event</title>
		<link>http://blog.campaignasia.com/tanyawilson/the-3-%e2%80%98e%e2%80%99s-to-a-successful-event/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/the-3-%e2%80%98e%e2%80%99s-to-a-successful-event/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 03:07:11 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8150</guid>
		<description><![CDATA[- Queues of people lining up outside your event is not necessarily a sign they will stay for the entire duration. The challenge is to ensure people are engaged enough so that they stay till the end of the event. This can be done through a compelling and entertaining line-up.
- ...]]></description>
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		</item>
		<item>
		<title>How often does a window catch your eye?</title>
		<link>http://blog.campaignasia.com/tanyawilson/how-often-does-a-window-catch-your-eye/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/how-often-does-a-window-catch-your-eye/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 11:04:58 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[window display]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=5642</guid>
		<description><![CDATA[

Newton Circus, a sustainable-solutions consultancy based in Singapore, invited Kult3D to create an installation in the window of their new office, located in the heart of the Central Business District.

Kult’s brief was to create an installation that communicates an idea that is in keeping with the philosophy of Newton Circus. ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/tanyawilson/how-often-does-a-window-catch-your-eye/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Interactive Shop Windows</title>
		<link>http://blog.campaignasia.com/tanyawilson/interactive-shop-windows/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/interactive-shop-windows/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 09:28:17 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=5634</guid>
		<description><![CDATA[When KIN fashion boutique on Haji Lane invited Kult to customise its street-facing shop window, we knew it was a great opportunity to create an interactive window display that would literally stop passers-by and highlight the innovative and inspiring nature of the boutique.

We partnered with technology supplier IM3 Asia and ...]]></description>
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		<item>
		<title>Injecting new life into the advertising industry</title>
		<link>http://blog.campaignasia.com/tanyawilson/injecting-new-life-into-the-advertising-industry/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/injecting-new-life-into-the-advertising-industry/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 05:24:50 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[speakers]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4695</guid>
		<description><![CDATA[Last week Kult held the first in a series of 'Inspiration Sessions' - a luncheon where marketeers are introduced to emerging leaders from the world of art and design. The response from brand managers, creative directors and media was phenomenal, demonstrating a real desire for platforms that kickstart dialogue between ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/tanyawilson/injecting-new-life-into-the-advertising-industry/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Nixon Art Mosh: how events create fans</title>
		<link>http://blog.campaignasia.com/tanyawilson/nixon-art-mosh-how-events-create-fans/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/nixon-art-mosh-how-events-create-fans/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 08:06:32 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Kult]]></category>
		<category><![CDATA[Nixon Art Mosh]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4379</guid>
		<description><![CDATA[I wasn't even able to attend the recent Nixon Art Mosh event that my agency organised. Yet the positive feedback and online amplification is still evident weeks later.

Nixon - the watch and accessory brand - is really quite an amazing company with a loyal following, and I've figured out why. ...]]></description>
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		</item>
		<item>
		<title>Pioneering New Forms of Communication</title>
		<link>http://blog.campaignasia.com/tanyawilson/pioneering-new-forms-of-communication/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/pioneering-new-forms-of-communication/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 05:50:24 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[arcade]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Kult]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4335</guid>
		<description><![CDATA[
[gallery]As marketers we know more than anyone the power of images to communicate a specific clear-minded message.
But what using images to address abstract ideas and dissect global issues? At Kult we’re avid believers in a new form of universal communication through images, to provide a visual exploration of what it ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/tanyawilson/pioneering-new-forms-of-communication/feed/</wfw:commentRss>
		</item>
		<item>
		<title>‘Wow Factor’: The creative use of technology</title>
		<link>http://blog.campaignasia.com/tanyawilson/%e2%80%98wow-factor%e2%80%99-the-creative-use-of-technology/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/%e2%80%98wow-factor%e2%80%99-the-creative-use-of-technology/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 07:33:55 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4251</guid>
		<description><![CDATA[
Events and experiences that are entirely created by brands are commonplace. As clients continue to seek ‘unique consumer experiences that bring their brand to life in an engaging way’, the bar has well and truly been raised.
Agencies such as my own are always seeking out new technologies to deliver compelling ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/tanyawilson/%e2%80%98wow-factor%e2%80%99-the-creative-use-of-technology/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Red®um &#8211; Brilliant Singapore exhibition</title>
		<link>http://blog.campaignasia.com/tanyawilson/red%c2%aeum-brilliant-local-exhibition/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/red%c2%aeum-brilliant-local-exhibition/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 05:00:10 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Absolut]]></category>
		<category><![CDATA[Exhibition]]></category>
		<category><![CDATA[The Shining]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4045</guid>
		<description><![CDATA[Friday was the opening of a must-see local exhibition inspired by Stanley Kubrick's Masterpiece of horror "The Shining". Voted Film magazine scariest movie of all time and references countless times in modern film and music videos, the exhibition pays homage to the Director's vision in this event curated by local ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/tanyawilson/red%c2%aeum-brilliant-local-exhibition/feed/</wfw:commentRss>
		</item>
		<item>
		<title>An Invitation to be Inspired</title>
		<link>http://blog.campaignasia.com/tanyawilson/an-invitation-to-be-inspired/</link>
		<comments>http://blog.campaignasia.com/tanyawilson/an-invitation-to-be-inspired/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 03:03:09 +0000</pubDate>
		<!--<dc:creator>Tanya Wilson</dc:creator>-->
		<author>Tanya Wilson</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/tanyawilson.jpg" alt="Tanya Wilson" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Feiyue]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=3989</guid>
		<description><![CDATA[
I always approach new briefs with huge amounts of enthusiasm and passion. However I often find this slowly dwindling away as execution takes its course and the campaign no longer resembles the initial concept.
I’ve recently been working with a brand that has reminded me why marketing can be so fun ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/tanyawilson/an-invitation-to-be-inspired/feed/</wfw:commentRss>
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