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	<title>Campaign Asia blog &#187; Yong Hwee</title>
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	<link>http://blog.campaignasia.com</link>
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	<pubDate>Thu, 17 May 2012 08:19:43 +0000</pubDate>
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			<item>
		<title>The next data to own &#8211; your body size</title>
		<link>http://blog.campaignasia.com/yonghwee/the-next-data-to-own-your-body-size/</link>
		<comments>http://blog.campaignasia.com/yonghwee/the-next-data-to-own-your-body-size/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 00:06:47 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>

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		<description><![CDATA[The Kinect for Windows blog reported the use of Kinect for mapping body shape (8 sets of Kinect actually) so that the data can be used to help shopper find the correct clothing:
Finding the perfect fit so clothing conforms to a person’s unique body shape is at the heart of ...]]></description>
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		<title>An upsized social network</title>
		<link>http://blog.campaignasia.com/yonghwee/an-upsized-social-network/</link>
		<comments>http://blog.campaignasia.com/yonghwee/an-upsized-social-network/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 18:34:12 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=7401</guid>
		<description><![CDATA[Google+ is getting all the buzz right now, is the most talked about Google product at the moment and has a reported 20 million users already. 

It has similar (but lesser) features to Facebook, so initially it is really puzzling why people would want to sign up for another social ...]]></description>
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		<item>
		<title>Thoughts on Facebook Places</title>
		<link>http://blog.campaignasia.com/yonghwee/thoughts-on-facebook-places/</link>
		<comments>http://blog.campaignasia.com/yonghwee/thoughts-on-facebook-places/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 01:22:43 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=5166</guid>
		<description><![CDATA[Facebook finally launched Places last week. So the land grab begins. With so many ways to represent a brand on Facebook through profiles, Pages, groups and community pages, it is important for brands to understand these different properties and how they work. A place created in Facebook Places becomes a ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/yonghwee/thoughts-on-facebook-places/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2011 Digital Trends #11 &#8211; The real world is digital</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-11-the-real-world-is-digital/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-11-the-real-world-is-digital/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 10:49:49 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4926</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This last trend is on digital technology in the real world. The trends are not in order of importance.

At the basic level, companies use the web and digital technologies (ie. email, mobile) for communication ...]]></description>
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		<title>2011 Digital Trends #10 &#8211; Website optimization beyond SEO</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-10-website-optimization-beyond-seo/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-10-website-optimization-beyond-seo/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 10:53:31 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4917</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This tenth trend is on website optimization for social media (or I sometimes call it share optimization). The trends are not in order of importance.

Search still dominates how people find content. However, more and ...]]></description>
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		</item>
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		<title>2011 Digital Trends #9 &#8211; Beyond email addresses</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-9-beyond-email-addresses/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-9-beyond-email-addresses/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 10:52:37 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4915</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This ninth trend is on the death of emails. The trends are not in order of importance.

For my generation, we were born with emails. In fact, I don't open the physical letterbox regularly. Probably ...]]></description>
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		<item>
		<title>2011 Digital Trends #8 &#8211; Check-ins, mayors, badges</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-8-check-ins-mayors-badges/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-8-check-ins-mayors-badges/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 09:49:04 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4910</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This eighth trend is on the concept of check-in. The trends are not in order of importance.

Foursquare was amongst the pioneer of check-ins to locations as a form of social networking. The concept of ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/yonghwee/2011-digital-trends-8-check-ins-mayors-badges/feed/</wfw:commentRss>
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		<item>
		<title>2011 Digital Trends #7 &#8211; If a tree falls in a forest and no one shares it, does it make a sound?</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-7-if-a-tree-falls-in-a-forest-and-no-one-shares-it-does-it-make-a-sound/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-7-if-a-tree-falls-in-a-forest-and-no-one-shares-it-does-it-make-a-sound/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 09:27:44 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4908</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This seventh trend is on social media. The trends are not in order of importance.

Social networking will continue to grow and pretty soon dominate our lives. People will get more and more comfortable sharing ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/yonghwee/2011-digital-trends-7-if-a-tree-falls-in-a-forest-and-no-one-shares-it-does-it-make-a-sound/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2011 Digital Trends #6 &#8211; Data and artificial intelligence (algorithm)</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-6-data-and-artificial-intelligence-algorithm/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-6-data-and-artificial-intelligence-algorithm/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 17:48:18 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4898</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This sixth trend is on data and AI. The trends are not in order of importance.

In the January 2011 edition of Wired Magazine, the feature The AI Revolution Is On says “By using probability-based algorithms ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/yonghwee/2011-digital-trends-6-data-and-artificial-intelligence-algorithm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>2011 Digital Trends #5 &#8211; Let&#8217;s talk JSON</title>
		<link>http://blog.campaignasia.com/yonghwee/2011-digital-trends-5-lets-talk-json/</link>
		<comments>http://blog.campaignasia.com/yonghwee/2011-digital-trends-5-lets-talk-json/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 15:44:22 +0000</pubDate>
		<!--<dc:creator>Yong Hwee</dc:creator>-->
		<author>Yong Hwee</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/yonghwee.jpg" alt="Yong Hwee" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[api]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=4895</guid>
		<description><![CDATA[This is a series of posts on my take on the 11 digital trends for 2011. This fifth trend is on APIs. The trends are not in order of importance.

Any silicon valley company who wants respectability and venture money needs to have APIs in their business plan. Application Programming Interface ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/yonghwee/2011-digital-trends-5-lets-talk-json/feed/</wfw:commentRss>
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