Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.
In 2023, Ogilvy elevated Asian creativity to the global and regional stages, but a bevy of leadership changes could lead to an unpredictable period ahead.
While the agency appears to be looking to position Asia as its global creative hub and key driver of innovation and growth, its structure still remains fragmented and lacks the cohesion to make it the united powerhouse that it could be.
After a year marked by volatility, significant leadership change, and agency consolidations, M&C Saatchi should be poised for a comeback in 2024—or so we hope.
BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.