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	<title>Campaign Asia blog</title>
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	<pubDate>Sun, 05 Feb 2012 07:29:59 +0000</pubDate>
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		<title>How Many Followers Follow The Incentive and Not The Brand?</title>
		<link>http://blog.campaignasia.com/ashok-lalla/how-many-followers-follow-the-incentive-and-not-the-brand/</link>
		<comments>http://blog.campaignasia.com/ashok-lalla/how-many-followers-follow-the-incentive-and-not-the-brand/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 07:29:59 +0000</pubDate>
		<!--<dc:creator>Ashok Lalla</dc:creator>-->
		<author>Ashok Lalla</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/123.jpg" alt="Ashok Lalla" width="150" height="112" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ashok Lalla]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[Followers]]></category>
		<category><![CDATA[likes]]></category>
		<category><![CDATA[Mindshare]]></category>
		<category><![CDATA[Social CRM]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8795</guid>
		<description><![CDATA[Fan and Follower acquisition seems to be a frenzy out there in the Marketing and Digital space.

Every day, you hear clients asking for a big boost in Follower numbers. And celebrating new milestones in their fan bases (which usually are numbers followed by several zeros!)

I've said for long (and never ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/ashok-lalla/how-many-followers-follow-the-incentive-and-not-the-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>3D, GLASSES-FREE</title>
		<link>http://blog.campaignasia.com/roger-pe/3d-merchandising-glasses-free-the-future-of-indoor-merchandising-in-the-philippines/</link>
		<comments>http://blog.campaignasia.com/roger-pe/3d-merchandising-glasses-free-the-future-of-indoor-merchandising-in-the-philippines/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 23:55:00 +0000</pubDate>
		<!--<dc:creator>Roger.Pe</dc:creator>-->
		<author>Roger.Pe</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/120.jpg" alt="Roger.Pe" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8660</guid>
		<description><![CDATA[What were the greatest inventions in communications in the last 20 years?

The Internet, Facebook, Twitter, Celphones, iPads were just some of the life-changing gadgets and forms of media that had so much impact on our lives.

At last year’s Ad Congress in CamSur, 
Digital 3-D advertising was the most spellbinding technology ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/roger-pe/3d-merchandising-glasses-free-the-future-of-indoor-merchandising-in-the-philippines/feed/</wfw:commentRss>
		</item>
		<item>
		<title>HOW TO MAKE A VIRAL VIDEO THAT WORKS</title>
		<link>http://blog.campaignasia.com/chris-jaques/how-to-make-a-viral-video-that-works/</link>
		<comments>http://blog.campaignasia.com/chris-jaques/how-to-make-a-viral-video-that-works/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 03:03:00 +0000</pubDate>
		<!--<dc:creator>Chris Jaques</dc:creator>-->
		<author>Chris Jaques</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/122.jpg" alt="Chris Jaques" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8686</guid>
		<description><![CDATA[I’ve just seen the latest ranking of the world’s most successful viral videos in 2011, and the results are amazing.

What Is A Successful Viral Video?

The ranking was published by one of the world’s leading viral agencies, Unruly, and it counts the number of shares on Twitter, Facebook, and the blogosphere ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/chris-jaques/how-to-make-a-viral-video-that-works/feed/</wfw:commentRss>
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		<item>
		<title>WHY ASIA WILL LEAD THE WEST IN THE NEW AGE OF CREATIVITY</title>
		<link>http://blog.campaignasia.com/chris-jaques/why-asia-will-lead-the-west-in-the-new-age-of-creativity/</link>
		<comments>http://blog.campaignasia.com/chris-jaques/why-asia-will-lead-the-west-in-the-new-age-of-creativity/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 03:02:23 +0000</pubDate>
		<!--<dc:creator>Chris Jaques</dc:creator>-->
		<author>Chris Jaques</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/122.jpg" alt="Chris Jaques" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8674</guid>
		<description><![CDATA[Mark Zuckerberg was a screaming mess of a child, a pooping two-year-old, when the first Spikes were awarded in 1986. 

Batey was the big winner back then, two years before the internet was even created. They won — for Singapore Tourism — with the most traditional execution of traditional media. ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/chris-jaques/why-asia-will-lead-the-west-in-the-new-age-of-creativity/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What companies can learn from the Master of Innovation</title>
		<link>http://blog.campaignasia.com/mike-fromowitz/what-companies-can-learn-from-the-master-of-innovation/</link>
		<comments>http://blog.campaignasia.com/mike-fromowitz/what-companies-can-learn-from-the-master-of-innovation/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 20:15:10 +0000</pubDate>
		<!--<dc:creator>Mike.Fromowitz</dc:creator>-->
		<author>Mike.Fromowitz</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/124.jpg" alt="Mike.Fromowitz" width="150" height="108" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Adam Lashinsky]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Inside Apple]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[Minimalism]]></category>
		<category><![CDATA[OCTANE]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[processes]]></category>
		<category><![CDATA[star-ups]]></category>
		<category><![CDATA[TBWA]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8742</guid>
		<description><![CDATA[There’s much that companies and brands can learn from Apple, the masters of innovation. It’s hard to think of a large company that better epitomises the art of innovation as they do. Apple’s success is nothing short of brilliant — its fourth-quarter earnings showed phenomenal sales of 15.43 million iPads, ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/mike-fromowitz/what-companies-can-learn-from-the-master-of-innovation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Looking for Digital Talents&#8230;</title>
		<link>http://blog.campaignasia.com/gregorybirge/looking-for-digital-talents/</link>
		<comments>http://blog.campaignasia.com/gregorybirge/looking-for-digital-talents/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 07:57:21 +0000</pubDate>
		<!--<dc:creator>Gregory Birge</dc:creator>-->
		<author>Gregory Birge</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/gregorybirge.jpg" alt="Gregory Birge" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[digital training]]></category>
		<category><![CDATA[talents]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8664</guid>
		<description><![CDATA[.. and this is not easy.... the market is currently critically missing these digital talents, the real ones.  Why?  Simply because they do not yet exist.

Think about it: 15 years ago, the Internet was just coming up and we were clueless on what to do with it.  I confess, I ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/gregorybirge/looking-for-digital-talents/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Lessons in going Viral: From 40,000 feet up in the air</title>
		<link>http://blog.campaignasia.com/ashok-lalla/lessons-in-going-viral-from-40000-feet-up-in-the-air/</link>
		<comments>http://blog.campaignasia.com/ashok-lalla/lessons-in-going-viral-from-40000-feet-up-in-the-air/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 04:43:13 +0000</pubDate>
		<!--<dc:creator>Ashok Lalla</dc:creator>-->
		<author>Ashok Lalla</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/123.jpg" alt="Ashok Lalla" width="150" height="112" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Ashok Lalla]]></category>
		<category><![CDATA[brand promotion]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Digital buzz]]></category>
		<category><![CDATA[Finnair]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Mindshare]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8661</guid>
		<description><![CDATA[January 26th was India's Republic Day -- a national holiday, and a day when numerous flag hoisting ceremonies took place in India and amongst the Indian diaspora across the world. And 'parades', the most famous being the one in New Delhi, that's been a fine show of India's rich culture ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/ashok-lalla/lessons-in-going-viral-from-40000-feet-up-in-the-air/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Philippine Radio Ad Maker, Hall Of Famer</title>
		<link>http://blog.campaignasia.com/roger-pe/philippine-radio-ad-maker-hall-of-famer/</link>
		<comments>http://blog.campaignasia.com/roger-pe/philippine-radio-ad-maker-hall-of-famer/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 23:56:10 +0000</pubDate>
		<!--<dc:creator>Roger.Pe</dc:creator>-->
		<author>Roger.Pe</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/120.jpg" alt="Roger.Pe" width="150" height="98" class="photo" /></image>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8633</guid>
		<description><![CDATA[A line in Simon and Garfunkel’s song, “The Sound of Silence” goes:

“People talking without speaking, people hearing without listening.”

Sounds like an ad that’s not communicating and an audience that’s ignoring what it is saying.

Tired of seeing ads that just fire away and talking coldly? Try radio. The medium hits it ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/roger-pe/philippine-radio-ad-maker-hall-of-famer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Death of the traditional approach to Media and Creative</title>
		<link>http://blog.campaignasia.com/ashok-lalla/death-of-the-traditional-approach-to-media-and-creative/</link>
		<comments>http://blog.campaignasia.com/ashok-lalla/death-of-the-traditional-approach-to-media-and-creative/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 04:29:54 +0000</pubDate>
		<!--<dc:creator>Ashok Lalla</dc:creator>-->
		<author>Ashok Lalla</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/123.jpg" alt="Ashok Lalla" width="150" height="112" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Ashok Lalla]]></category>
		<category><![CDATA[Buying. Ideas]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[GroupM]]></category>
		<category><![CDATA[Mindshare]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8653</guid>
		<description><![CDATA[Over the last decade or so, we have seen a significant shift in the way Media is used by brands to reach, influence and engage their consumers. Not only has this shift been in the very nature of the Media options (Digital coming into the media fold, and growing in ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/ashok-lalla/death-of-the-traditional-approach-to-media-and-creative/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The travel &amp; hospitality industry has some of the biggest budgets, and the worst ads.</title>
		<link>http://blog.campaignasia.com/mike-fromowitz/the-travel-hospitality-industry-has-some-of-the-biggest-budgets-and-the-worst-ads/</link>
		<comments>http://blog.campaignasia.com/mike-fromowitz/the-travel-hospitality-industry-has-some-of-the-biggest-budgets-and-the-worst-ads/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 03:26:44 +0000</pubDate>
		<!--<dc:creator>Mike.Fromowitz</dc:creator>-->
		<author>Mike.Fromowitz</author>
		<image><img src="http://blog.campaignasia.com/wp-content/uploads/userphoto/124.jpg" alt="Mike.Fromowitz" width="150" height="108" class="photo" /></image>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[destinations]]></category>
		<category><![CDATA[Hong Kong]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kuala Lumpur]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[Malaysia]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Singapore]]></category>
		<category><![CDATA[thailand]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.campaignasia.com/?p=8637</guid>
		<description><![CDATA[If the single purpose of a travel or hospitality advertisement or website is to get you to spend your money, then why is so much of it dull, boring, and regurgitated pap? The travel industry attempts to thrill you with pretty imagery and seductive copy, but most of it looks ...]]></description>
		<wfw:commentRss>http://blog.campaignasia.com/mike-fromowitz/the-travel-hospitality-industry-has-some-of-the-biggest-budgets-and-the-worst-ads/feed/</wfw:commentRss>
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