Celebrity scents are big business. From Britney to the Beckhams and Kylie to Kim Kardashian. And the latest offering is from (quite bizarrely) the Sex Pistols. So is it Johnny Rotten or Pretty Fragrant [sic] ?

According to the marketing blurb it smells like a “fresh restless bite of lemon, sharpened and intensified by a defiant black pepper”. Eh ? And there was me thinking that in the true anarchic tradition of punk it would be a rather unsubtle blend of cheap lager, cat piss, saliva and kebab vomit. 

The product was developed by Etat Libre d’Orange and is currently only available in France (though is slated for US release later this month). The packaging evokes artwork from the ‘God Save the Queen’ single lifted from the infamous 1977 album ‘Never Mind the Bollocks’ which incidentally is going to be the name of the Sex Pistols soap which is being released early next year (though presumably you will be able to wash other parts of your anatomy with it).  

John Lydon (aka Johnny Rotten and ex frontman of the Sex Pistols) has declined to comment on the launch of the fragrance (funny that) but has apparently been ”closely involved with all licensing decisions” (even funnier).

Which all reminded me of something… at the Sex Pistols final concert in San Francisco in January 1978, John Lydon closed the show with the infamous line “ever get the feeling you’ve been cheated ?” Well over 30 years later and the ‘Great Rock n Roll Swindle’ continues… and punk is officially dead. 

Tags: 1977, 1978, Beckham, Britney Spears, Etat Libre d'Orange, God Save the Queen, Great Rock n Roll Swindle, John Lydon, Johnny Rotten, Kim Kardashian, Kylie, Never Mind the Bollocks, Punk, Sex Pistols, Soap

This entry was posted on Wednesday, September 8th, 2010 at 12:40 pm and is filed under Advertising, Brand, Marketing, Media, Public Relations. You can leave a response, or trackback from your own site.