It’s my birthday soon (small cheap card, large expensive gift please). So I decided that I wanted (needed ?) an iPad. Even my wife agreed (and she never agrees with me on anything). I can’t deny it, I just lurve gadgets. So I set about doing a little bit of consumer research and to my abject horror most of the buzz about the iPad was, well erm, crap.

From forums to blogs, from Twitter to Facebook and back to Gizmodo via Mashable everyone seems to have a reason why they think the iPad is bad.

So I’ve gone ahead and compiled an unofficial Top 10 (and we all adore a Top 10 right ?) of reasons why the Jobs Pad is the plops… in no particular order, here we go…

1. It has no camera (like there was no room to fit one in ?)

2. No flash (and we ain’t talking camera’s here… that’s internet baby… and without it, well that’s crap)

3. Big Bezel (you seen that huge ugly rim ?)

4. No multi-tasking (clearly the iPad is a man… can’t do more than one thing at a time… listen to music whilst browsing the internet ? No way hombre… just one thing at a time boys)

5. No USB (what goes in, can’t come out)

6. No HDMI (as above)

7. You can’t make calls (oh just buy an iPhone, you cheapskate)

8. It’s not an e-reader (a Kindle it isn’t… unless you want to scorch your retinas)

9. Too chunky (according to eMarketer, 60% of owners never take their iPad out of their home)

10. It’s just a big iTouch then (well just wait until the second generation, rather more compact ‘iPad Nano’ is launched just in time for Christmas… hey but hang on, surely that’s an iTouch then, right ???)

So is this just another example of Marketing 101 for Apple then… flog a flawed product for top dollar before releasing a cheaper ’all new and improved’ version within a year ? Wash. Rinse. Repeat.

So answer me this then… why do I so desperately still want one for my birthday ?

Tags: Apple, e-reader, eMarketer, Facebook, Flash, Gizmodo, HDMI, iPad, iPhone, iTouch, Kindle, Marketing, Mashable, Nano, Steve Jobs, Twitter, USB

This entry was posted on Thursday, September 2nd, 2010 at 6:56 am and is filed under Advertising, Brand, Digital, Marketing, Media, Uncategorized. You can leave a response, or trackback from your own site.