Archive for the ‘Leo Burnett’ Tag
Last Friday at the Red Dot Design Museum in Singapore, Leo Burnett held its annual “Cannes Prediction Party” for the press, clients and employees.
Forty of the best ads from all round the world that are most likely to be awarded at the festival in Cannes were compiled and screened. Guests were treated to food and drink and were made to predict this year’s winners too.
Watch what Chris Chiu, executive creative director of Leo Burnett Singapore and Tan Kien Eng, managing director, Leo Burnett Singapore and Malaysia, have to say about the event.
Ten of the most memorable marketing campaigns in the Asia-Pacific region clinched gold medals at APPIES 2010, the region’s first premier marketing and advertising congress.
The two-day event attracted 105 best submissions and 800 regional participants. The top agencies were picked based on the creativity, reach and most importantly the return on investment for clients, displayed in their campaigns.
Campaigns from Singapore bagged a total of four gold medals while China walked away with two. Malaysia, India, Sri Lanka and Australia won one gold medal each.
Leo Burnett were the big winners for APPIES 2010, clinching 2 top awards for campaigns in Australia and Singapore.
“It was indeed our privilege to showcase the best campaigns in this region. All the Moderators and the Assessors were pleasantly surprised with the passion and creativity each presenter brought to the event,” said Goh Shu Fen, chairman of APPIES and co-founder and partner R3 Asia-Pacific.
“Over the course of two days, we saw 50 top brands, represented by 20 top agencies. This is further proof that the APPIES is addressing a key business need in our industry and we certainly expect it to grow to one of the premier events in this region.”
The APPIES also provided two very insightful panel discussions led by marketing chiefs from Citigroup, Coca-Cola, VISA, Unilever, STB and SIA.
“The strong turnout and representation at the APPIES has certainly raised the profile of the event amongst the many regional participants and agencies who were present at the congress,” said Patrick Mowe, advisor, Institute of Advertising (IAS).
“APPIES is indeed the right platform for every marketer and every agency that wants the opportunity to leverage on a highly impactful event that is strongly supported by the industry.”
While the IAS is pleased with the outcome of the inaugural APPIES, enhancements are already in the pipeline to grow next year’s event.
Spotted at MediaCorp’s Viewers’ Choice 2009 gala awards that was held at the Shangri-La Hotel on 26 March.
#1: Jubilant winners of the Gold award for favourite Local TVC: (from L to R) Deborah Li, Ministry of Community Development, Youth & Sports, Angeline Tan of MCYS, Lee Minqi of Leo Burnett, Saurabh Varma of Leo Burnett, Clifton Yong, EVP, MediaCorp, Kerry Tan of MCYS, Mindy Cheong of MCYS.
#2: Catching up at the cocktail reception are: (from L to R) Tan Tong Hai of Starhub, Stephanie Lim of MediaCorp, Vincenzo Malatesta of Ferrero Asia Ltd, Clifton Yong, EVP, MediaCorp.
#3: Winners of the Local Bronze award: (from L to R) Anthony Khoo, Y&R, Soh Wah Khuan of Traffic Police Department, Ng Siew Choo of Traffic Police Department, Clifton Yong, EVP, MediaCorp, Patrick Low of Goodfellas.
