Archive for the ‘research’ Tag
Over the past few years, American research company HCD Research has hosted a national market research study of the effectiveness and likeability of the ads shown during the Super Bowl on their website MediaCurves.com.
This year the real-time results were available on the Media blog.
Participants of the study evaluated the ads shortly after they aired during the game on Sunday night. As the preliminary results came in, the online widget below, currently displaying the final results, updated itself with the ads’ scores and overlaying “curves” to represent real-time interest levels.
This year’s Super Bowl clash between the New Orleans Saints and Indianapolis Colts at Miami’s Sun Life Stadium in South Florida saw the Saints emerge victoriously with a full time score of 31-17.
Here is a breakdown of the advertisements and the interest levels they generated during the game.
As always, we welcome your comments.
Tags: ad reviews, HCD Research, MediaCurves, research, super bowl
Posted in Uncategorized | No Comments »
